Web & UX
Paradigm Structural Engineers
Paradigm hadn't updated their website in about 10 years and I was asked to give them a fresh look and a website that their marketing director could update at her leisure. Squarespace was chosen as the platform by the client. We started from scratch with competitor analysis, card sorting and other foundational UX research. We decided to heavily feature project photographs and give each featured project almost a magazine style layout. I took many of the pictures featured on their website and retouched portraits of the team.