As I first ventured into the developing world of cryptocurrencies, the same thing kept popping up in my mind - the interfaces and documents are simply not good looking enough for mainstream adoption. It's too techy, clearly built by software engineers FOR software engineers, and just plain intimidating for the average internet user. To me, this seems like low hanging fruit that too few crypto-based companies are focusing on. I am passionate about resolving user pain points through great design. Luckily lifeID feels the same way and sought to stand out. Different industries have different definitions of a whitepaper, but in the cryptocurrency/blockchain industry, a whitepaper is a company's most crucial document. Investors won't move ahead without seeing a great whitepaper that addresses technical, business and financial steps to move forward. I worked closely with lifeID's Chief Marketing Officer to create an easy to read, pleasing to look at whitepaper for their launch. The logo was provided and I built everything else from that.