Web & UX Branding
Gaby Esensten Photography
I was very excited for the opportunity to work with Gaby Esensten and had hoped to for years. Her work has a sophistication that her previous website lacked. I believed she might be losing clients because her work wasn't being presented professionally enough despite the work itself being outstanding. We spent time discussing her current client base, her ideal client base and where she wanted to direct her career. Very much a free spirit, she didn't want to lose the friendliness of her old site and didn't want to bury her personality to conform to an overly professional feel. We worked hard to strike the right balance and I'm very proud of what we've produced.