Aether United (AUN) was a short lived but intense cryptocurrency project aimed at serving the Esport community. I joined and produced all consumer facing materials as Creative Director, getting plunged into the deep end of tech start-up life and the difficulties that go with it. Branding the company was my first task, but the real challenges were all business, fundraising, and power dynamics within the company. While AUN is no longer incorporated, relationships formed with partners have lasted and morphed into new opportunities.
A major component of my responsibilities were giving our Esports teams proper representation as belonging to the Aether United (AUN) organization. Our players each had Twitch accounts and I equipped them each with mini Twitch Branding kits.